What’s The Moral FROM THE Story?

There’s no lack of top-notch online content aimed at optimizing your getting pages. Ultimate Guides, GUIDELINES, and Perfect Anatomies abound. Unfortunately, the vast majority of everything amazing content ignores what happens immediately after your visitor changes… which, gentlemen and ladies, is where your landing webpages go to expire.

This means crafting an authentic, interesting autoresponder – whether that’s a confirmation email download link, or even simply a friendly “Thanks for registering” – in a way that bonds you to your prospects right from the jump. To do that, let’s check out four proven strategies guaranteed to keep the squeeze page alive… after a business lead opts in.

Here’s the brutal truth: people don’t register with your list because they as if you nor because they would like to hear more about you and your company’s awesome products. No, they sign up because they want something you’re offering… to them, for them, to advantage them. That offer can have huge variations from an ebook to an industry report to a free of charge coaching program to a straightforward ecommerce discount. Whatever your offer is … the most severe thing you can do after someone subscribes is blocking the way of permitting them to have it.

That sounds apparent, but even enterprise-level organizations can make an absolute trainwreck of the confirmation process. Take, for example, investment system Seeking Alpha. Two weeks ago, I signed up for a free of charge account at Seeking Alpha. I’d been researching Lowe’s DO-IT-YOURSELF recent use of Facebook advertisements and found what looked to be always a primary-source goldmine: Lowe’s Companies’ (LOW) CEO Robert Niblock on Q3 2015 Results – Earnings Call Transcript.

• Secure your Administrator account
• Web analytics data
• True or fake? Your content creation framework should stay consistent over time
• Configure initial configurations and set up a test auction
• Changing the Background Image
• What is your ideal weakness

I tore through the first two web pages of the transcript. And that’s when the problem began. Thinking that I’d already created an account by giving them my email and a security password, I clicked “sign in,” was redirected to the “Member sign in page” and done the fields. After having to answer some segmentation questions, choose into an additional list and supply four or even more stocks to keep, I used to be sure clicking “Save & Continue” would finally send me to a web page three.

In lieu of a web page three, a previously-announced fourth step appeared that now required me to enter my phone number to be able to “Get the App,” something I had fashioned shown zero fascination with during my prior responses. How I wanted page three. So I plugged in my phone number, clicked “Text me a link” earnestly expecting that finally I’d be given what I’d requested.

Tragically – and you almost certainly saw this coming – what I acquired next was … nothing at all. No redirect, no many web page, no article, no link, no web page three. Nothing. An inactive end display with nowhere to look next Just. In order to reach the pages three, I had to go back to the login page and walk through the whole search process. All told, it had taken ten separate screens to go from page two to page three of the piece I’d originally requested.

What’s the moral of the story plot? People value one thing above all others: time. What’s more… people respect people who respect their time. When someone signs up for your email list, all they need is to get what they requested. You can do this in one of two ways.

That’s how Unbounce and Onboardly’s new book The Growth Marketer’s Guide to Landing Page Optimization can it. Boom – exactly like that, I’m in. Do not waste your potential clients’ valuable time with useless emails, additional questions, or by making them jump through hoops. Just give them what they asked for.