The Digital Shackle
The air in the small conference room felt like it had been recycled 28 times before I even sat down. Across from me, Marcus, a manager whose primary skill seemed to be the rhythmic tapping of a high-end fountain pen against a mahogany table, cleared his throat. He wasn’t looking at the code I’d written over the last 188 days. He wasn’t looking at the fact that our server uptime had hit a record 99.98 percent. He was looking at a spreadsheet that tracked my ‘engagement’ metrics on Slack. He told me, with a straight face that suggested he truly believed it, that while my output was technically flawless, I needed to ‘increase my visibility’ by participating in more of the optional water-cooler channels and attending the 8:00 AM ‘synergy-free’ (ironic, I know) coffee chats. It was the digital equivalent of being told to smile more while performing heart surgery.
Paradox: Measuring Activity, Not Accomplishment